Art Direction for Coca Cola Campaigns 2007/2013
For McCann Erickson Madrid
Concept: The World seen in a different way
Through the eyes of different Portuguese artists (photographers, painters, and illustrators) with their own interpretations of the cities of Lisbon and Porto, we will show a novel way of seeing the city. From different points of view, however, with a common vision: your city seen in a different way.
Serving as the campaign’s colophon, all the artist’s works will be shown together with the “making of” of each “vision”, thus generating more PR and bringing the artists and their works closer to all Portuguese people. There is also the possibility that these works could gain a commercial nature. If so, any revenue derived from them would benefit a cultural fund in Lisbon. This part of the campaign is optional and would imply a second phase of the campaign.
Examples of Portuguese artists: Zé Cabral (Photographer)
Inês Rebelo de Andrade (Painter), Simao Cayatte (Film Director)
Andre Boto (Photographer), Vasco Fuscher (Plastic Artist)
Leonel David Mendes (Illustrator)
Carlos Oliveira (Illustrator)
The resulting works of art will be exhibited throughout different points of the city on: billboards, trams, outdoor prints, and interactive billboards, which will play the “making of” of each artist’s piece.
THE SEED BOTTLE
THE AMEXICA BOTTLE
The USA and Mexico are currently divided by a wall that stretches across 650 miles. The vast majority of people are not in favour of this wall, even less so when it comes to the extension that Trump is proposing, which would amount to 2400km of further construction. Hundreds of demonstrations against extending the wall are taking place across the entire country.
There are millions of people opposed to Trump’s wall, in particular, the more than 15 million Americans and Mexicans that are directly affected, living along the border from the Gulf of Mexico to the Pacific Ocean.
In response and in line with its philosophy, Coca Cola will uphold and reinforce the union between these two nations that have happily lived alongside one another for decades and have shared two, fully-integrated cultures, by creating a new contour bottle that represents the union between these two sister nations.