I’m Rafael Quilez, a Senior Creative with over 18 years of experience in advertising and communication. I spent most of my career at McCann Madrid, where I worked on a wide range of global and local brands, crafting ideas across different formats and platforms. Today, I work as a freelance creative, collaborating with agencies, brands, and other creatives on projects that challenge convention and demand fresh, meaningful solutions.
My approach is concept-driven and multidisciplinary, combining strong visual thinking with a deep understanding of branding, storytelling, and digital media. I thrive on big ideas, but I also care about craft from the first rough sketch to the final detail. Whether working solo or leading a team, I always aim to create work that’s smart, emotionally engaging, and visually striking.
AWARDS:
https://adsspot.me/creatives/rafa-quilez-0669eec024db/awards
“1 Bronze Award.(Eurobest) Nov 2017. Internal Communications&Employee Engagement”.
“1 Gold, Ojo Iberoamerica, PR, Mejor Acción Corporativa, Noviembre 2017“ (Hecho entre Todos), Campofrío.
“1 Gold, Ojo Iberoamerica, PR, Manejo de Crisis, Noviembre 2017“ (Hecho entre Todos), Campofrío.
“Shortlist Cannes Lions 2017. PR / Practices&Specialisms”.
HECHO ENTRE TODOS ( MADE BY ALL OF US). Campofrío.
“Sol de Plata 2017. PR. Festival El Sol Bilbao”. Hecho entre Todos. Campofrío.
“Graphite Pencil, D&AD 2016“ (Ashes), Campofrío.
“Gold Cannes Lions, PR 2015“ (Ashes), Campofrío.
“Silver Cannes Lions, Direct 2015“ (Ashes), Campofrío.
“Gold Eurobest, Case Film 2015“ (Ashes), Campofrío.
“Silver Eurobest, Direct 2015“ (Ashes), Campofrío.
“Bronze Clio Awards, Employee Relations (Ashes), Campofrío. 2015“
“ 5 Silver Ojo Iberoamerica, PR, Direct, Medios, 2015“ (Ashes), Campofrío.
“ 2 Bronze Ojo Iberoamerica 2015“ (Ashes), Campofrío.
“Bronze El Sol 2015“ (Ashes), Campofrío.
“Bronze Fiap 2015“ (Ashes), Campofrío.
“Sol de oro”(Gold award),
(Save the Artic, Greenpeace) Best audio-visual Media use category at the Festival Sol Iberoamericano 2014.
One Show 2014. Advertising Merit Award. Tsunami. McCann Spain/Madrid.
Two Ampemedios (2 Silver award ” Campaing Tsunami”) Spain Medios/ Print Press.
Nisa Hospitals.(Cardiology). 2014.
(Gold award “Tsunami”) in the Print/Health category at the Festival Sol Iberoamericano 2013.
Bronce Prize- Festival El Sol . Bilbao Spain.
AECC 2011. Poste Solar.
Best outdoor use of the envioronment Award.
AECC 2011. Poste Solar
Bronce Ojo de Iberoamerica Bronce –Prize/ Graphic Area 2010
CoCa-Cola Regular Football Stars 50 cm.
Bronce Ojo de Iberoamerica Bronce –Prize/ Via Publishes 2010.
CLIENTS:
ACCIONA, ENDESA, MOVISTAR, DUREX, FERROVIAL, CAMPOFRÍO. FUNDACIÓN TELEFONICA, TIFFANY, RENFE, METRO MADRID, AMSTEL BEER, GUGGENHEIM BILBAO, MUSEO THYSSEN BORNEMISZA, MAPFRE, TRANSMEDITERRANEA, RIBERA DEL DUERO, FORD, OPEL, COCA COLA, TURESPAÑA, TURGALICIA, BARCELO, REPSOL, SANTANDER BANK, IBERIA , HOSPITALES NISA ( DPTO. CARDIOLOGÍA). FUNDACIÓN CURARTE, GREENPEACE, NAVIDUL, UNICEF, IKEA,BBVA BEEFEATER, LOTERÍAS Y APUESTAS DEL ESTADO, BMW, MCCANN WORLDGROUP, MOVISTAR SERIES, GRUPO VIPS, CORTE INGLÉS.
ME:
Rafa Quilez holds a degree in Advertising and Public Relations from the Complutense University of Madrid.
He began his professional career at Ogilvy Madrid before joining Casadevall & Publicis as a Junior Art Director. In 2005, he joined McCann Madrid as an Art Director for Coca-Cola, where he went on to spend 13 years and 8 months. During that time, he held various roles — including Head of Design, Head of Art, and Senior Creative, working closely with Mónica Moro, Raquel Martínez, and Jon Lavín.
WORK CURRENTLY:
Noviembre 2018 / Director Creativo.
Proyecto: Orange Networks 2019. Comunica+A.
Referencias: Javier Antoñanzas.
WPP SUPERVISOR CREATIVO:
Junio 2018 / Octubre 2019
VMLY&R / S.C.P.F. / Wunderman Thompson
Referencias: Eric Bech / Javier Diaz Masa
Enero 2019 / Actualidad
Head of Brand/ Director Creativo de Innovación:
https://arbolesdeacero.com/
https://thequbedesign.com/
https://purrcushion.com/